Project type — Visual Identity
Client — Group Štajn
The visual identity is based on a custom–made slab serif type family Štajn
Project description
Institute for Development and Research of Urban spaces
is a socially responsible educational group, operating
in the field of urban planning projects in the city of Kamnik
and outside of it. With their continued involvement they
are increasing the quality of well–being and providing
a uniformed, but sufficiently open structure for the
individuals development.
      The identity is based on a custom designed slab serif
type family Štajn. In the logotypes of the institute and its
organizational units the word "Štajn" visually interprets the
principle of the architectural layout of load. Identity's only
color is black with the aim of achieving maximum contrast
and reducing printing costs. Secondary visual elements are
architectural hatchings. Steel used for Institute articulates
stability, sand, the diversity of skills and experiences
gathered within the Group, and reinforced concrete with
its frequent use in modern times, the Bureau.
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